TAT launches all new Amazing Thailand campaign - ahead of Phuket re-opening. Thai Visa



 

Picture: Thai Rath

 

The Tourism Authority of Thailand's latest campaign to woo foreign tourists - starting in Phuket on July 1st - is a variation on a previous slogan.

 

The new one is:

 

"Amazing Thailand...Amazing kwaa derm" - Amazing Thailand....even more amazing than before.

 

The TAT governor told Thai Raththat it was all systems go for the Phuket sandbox after he had a video conference with 50-60 tourism reps from the private sector on the holiday island. 

 

He threw out plenty of buzzwords. 

 

One was the importance of what he called "City Marketing".

 

This was needed because if foreigners looked at the total virus numbers in Thailand they might be scared and put off visiting.

 

So it was important that Phuket figures were reported separately to inspire confidence that the virus was under control.

 

Thaivisa notes that this inferred that it was not under control elsewhere.

 

This, said Yutthasak Suphasorn yesterday, fed into the "Countdown to Reopen Phuket" campaign at the TAT. 

 

This would explain clearly how many were infected with Covid-19 on the island and how many had been vaccinated. 

 

In addition Yutthasak has some other things up his sleeve.

 

This included taking what he called 200 KOL Bloggers out in July to see how Phuket had changed for the better.

 

KOL means Key Opinion Leaders, notes Thaivisa. 

 

This would all feed into that new Amazing Thailand slogan. 

 

Additionally he was planning on inviting foreign TV stations to Phuket over a 1-2 month period to show how well everything was going. 

 

Thai Rath also quoted a senior executive at Central who said that 85% of staff had been vaccinated creating a "herd immunity" that would inspire tourists to shop there.

 

Now just one question remains to be answered, suggests Thaivisa.

 

Will the tourists come?