Following a strategy board meeting at the Tourism Authority of Thailand yesterday media Thai Rath published the figures for three scenarios predicting 2022 tourism outcomes. They relate to spending and actual numbers of foreign tourists and domestic tourism trips. The numbers even in the worst case scenario are dizzying. ASEAN NOW



Picture: Thai Rath

 

Following a strategy board meeting at the Tourism Authority of Thailand yesterday media Thai Rath published the figures for three scenarios predicting 2022 tourism outcomes. 

 

They relate to spending and actual numbers of foreign tourists and domestic tourism trips. The numbers even in the worst case scenario are dizzying.

 

Thai Rath said they would be officially announced in the middle of August to help tourism operators in Thailand come up with business plans. 

 

The media stated that these figures would place Thailand firmly back in the top five of tourism countries in the world. 

 

Here are the three scenarios that the TAT have come up with:

 

Best Case:

 

Total revenue of 1.9 TRILLION baht (1,900,000,000,000)

 

Foreign tourist number: 18 million

spending 1.05 trillion baht

 

Domestic tourists 160 million people - trips spending 850 billion baht.

 

Base Case

 

Total revenue of 1.6 trillion baht

 

Foreign tourist numbers 13 million

spending 820 billion baht

 

Domestic tourists 140 million people-trips spending 780 billion

 

Worse Case:

 

Total revenue of 1.3 trillion baht

 

Foreign tourists numbers 10 million spending 620 billion baht

 

Domestic tourists 122 million people -trips spending 680 billion baht. 

 

All this will be achieved under the strategy umbreallas of Muang Thai Amazing for domestic tourism and Amazing Thailand for foreign tourism.

 

The Muang Thai Amazing's three pronged strategy is stimulating balanced domestic travel, driving spending by creating travel experiences and developing the value of the Thai brand to be equivalent to the value of foreign tourism. 

 

Amazing Thailand's three pronged strategy entails stimulating travel by QUALITY TOURISTS, enhancing the value of travel experiences and reinforcing confidence in the value of the Thai tourism brand. 

 

ASEAN NOW notes that these assessments are likely to produce a flurry of comment from onliners who might suggest they are all overly optimistic in a world still likely to be affected deeply by the pandemic or its fallout. 

 

 

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