Thailand aims to use soft power to attract up to 15 million quality visitors to Thailand this year.
According to the Tourism Authority of Thailand (TAT), about 444,000 international travelers made their way to Thailand over the first three months of this year, generating over 34 billion baht in revenue.
Looking ahead to the May to September period, The TAT is hoping to attract at least 300,000 new quality tourists each month, eventually reaching 1 million monthly from October to December 2022.
TAT has had meetings and discussions with the private sector following the Government's decision to reopen, which aimed to determine how best to attract up to 15 million visitors this year.
The plan includes the promotion of Thai soft power through culinary delights, Thai cinema, fashion, and martial arts. In addition, the TAT aims to take members of the private sector on more roadshows globally, with an emphasis on important markets.