Thais accept ‘shrinkflation’ trends, while global survey finds mixed sentiments. A recent survey by Ipsos (Thailand) shed light on the phenomenon of “shrinkflation” in the Thai market, where businesses subtly reduce product sizes or alter ingredients to maintain the original price. “Interestingly, 50% of Thais think it is acceptable for businesses and retailers to reduce the size of their products while keeping prices the same,” Ipsos said. The Nation

Thais accept 'shrinkflation' trends, while global survey finds mixed sentiments

A recent survey by Ipsos (Thailand) shed light on the phenomenon of "shrinkflation" in the Thai market, where businesses subtly reduce product sizes or alter ingredients to maintain the original price.