National —
On July 4th, 2024, Thai Government spokesperson Chai Watcharong announced the successful outcome of the government's efforts to boost tourism in the first half of 2024, with over 17.5 million international tourists visiting Thailand and generating more than 825 billion baht in tourism revenue.
The success is attributed to the "IGNITE Thailand's Tourism" policy, which aims to support and promote tourism across all dimensions, including secondary cities, particularly in the Northeastern region, under the strategy "5 Must Do Things in Thailand".
The top five international tourists came from China, Malaysia, India, South Korea, and Russia. The number of visitors surged in the last week of June, with over 659,830 international tourists participating in Pride Month 2024, marking a 2.98% increase from the previous week.
Additionally, the Thai government highlighted its UNESCO Triple Heritage City in Nakhon Ratchasima, which includes the World Heritage site Dong Phaya Yen-Khao Yai, the Sakaerat Biosphere Reserve, and Korat Geopark, a recognized World Geopark. This makes Nakhon Ratchasima one of only four provinces in the world to achieve this status.
Tourists are also encouraged to visit nearby provinces and landmarks in Chaiyaphum, Buriram, and Surin (collectively known as Nakhon Chai Burin).
The Thai Government spokesperson also noted that the number of international tourists is expected to continue rising, driven by the recent release of LISA's music video "ROCKSTAR" which took place in Bangkok's Yaowarat and the start of the European summer holiday season.
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