Thailands 2024 Tourist Arrivals Surpass 32 Million, 2025 Target Set at 40 Million. On December 11th, 2024, Mr. Adith Chairattananon, the Secretary-General of the Association of Thai Travel Agents (ATTA), disclosed that Thailand recorded 32,719,298 international tourists from January 1st to December 8th, 2024, generating approximately 1.535 trillion baht in revenue.- The Pattaya News

Thailands 2024 Tourist Arrivals Surpass 32 Million, 2025 Target Set at 40 Million

Kittisak PhalaharnThursday, 12 December 2024, 14:18

National — 

On December 11th, 2024, Mr. Adith Chairattananon, the Secretary-General of the Association of Thai Travel Agents (ATTA), disclosed that Thailand recorded 32,719,298 international tourists from January 1st to December 8th, 2024, generating approximately 1.535 trillion baht in revenue. 

The top five countries contributing to these figures were China with 6.32 million visitors, Malaysia with 4.58 million, India with 1.96 million, South Korea with 1.72 million, and Russia with 1.55 million. Monthly arrivals averaged over 2 million, with the year-end total expected to reach 35 million, aligning with the revised target of the Tourism Authority of Thailand (TAT).

Although Thailand remains a favorite destination for its service quality, food, and accommodations, Adit highlighted persistent challenges, including underdeveloped transportation infrastructure and limited innovation in tourism products. 

Thailand also lags in digital advancements, such as online marketing and service platforms, which are crucial for attracting more tourists. Addressing these issues is seen as vital to maintaining competitiveness in the global market.

Looking forward to 2025, TAT has set a target of 40 million international arrivals, surpassing pre-pandemic numbers from 2019. The government, under the leadership of Tourism and Sports Minister Sorawong Thienthong, aims to achieve this through the "Amazing Thailand Grand Tourism & Sports Year 2025" campaign. Key strategies include:

1. Grand Festivity: Hosting major events year-round to attract tourists and enhance travel convenience.
2. Grand Moment: Offering exclusive VIP experiences and unique travel routes.
3. Grand Privilege: Promoting seamless shopping, tour packages, and payment solutions.
4. Grand Invitation: Inviting global icons, including musicians, athletes, and Nobel laureates, to share their experiences in Thailand.
5. Grand Celebration: Organizing special festivals and events to draw more visitors.

These initiatives aim to drive tourism growth during high and low seasons, particularly from May to October, by strengthening the market and ensuring Thailand remains a top global destination.